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Acer and Asus may shrink down their 2012 notebook and netbook lineup

Tuesday, December 13, 2011

Consumers will probably see fewer notebooks and netbooks from Acer and Asus in 2012 to make decision-making simpler. Acer and Asus are reportedly taking a cue from Apple and will simplify their notebook and netbook lines for 2012. According to original design manufacturer (ODM) contractors, the two want to trim costs and improve their overall profit by having fewer but clearer models, reducing inventory risks. They are also seeking to raise brand power in 2012 by offering focused products rather than a wide spread.

One of the factors in this decision is the emerging ultrabook market. Contractors claim that Asus already has at least 50 notebook and netbook projects on the table, but these will reportedly be thinned out to squeeze in ultrabook development over the next three years. These ultrabooks will supposedly be crammed within its mid-range notebook projects.

For the beginning of 2012, Asus is expected to reduce the number of Eee PC models down from ten to just a maximum of five. These will be divided by entry-level, mid-range and high-end designs. However the number may be reduced even more in the second half of 2012.

As for Acer, ODM contractors said the company will focus on competitive and profitable products in 2012 rather than launch numerous projects. Like Asus, Acer too wants to reduce its number of notebook projects by 3Q12.

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If you're in the market for a new laptop, then I suggest you to check out the Sony VAIO VPCEL22FX/B over at BestBuy. Priced at just $349.99, the system comes with a 15.5-inch 1366 x 768 LED-backlit display, a 1.65GHz AMD E-450 dual-core processor, an AMD Radeon HD 6310 graphics, a 4GB DDR3 RAM, a 320GB hard drive, a webcam, a DVD writer, a media card reader, WiFi, an HDMI port and runs on Windows 7 Home Premium 64-bit OS. [Product Page]

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